Vision

Ce que c'est

The ability to construct a compelling, coherent picture of a future state — and to communicate it clearly enough that others can align behind it. Vision requires both imagination (generating the future state) and narrative (making it legible to others).

Impact sur la carrière

Vision is what justifies strategic risk. Product managers, founders, architects, and creative directors need to see clearly what doesn't exist yet and persuade others to build toward it. Without vision, organisations default to incrementalism — improving existing things rather than creating new ones.