EQ for Sales
A practical EQ toolkit for sales professionals. Learn emotional pacing, objection-handling techniques, and trust-building communication.
Check Your Sales EQWhy this works
EQ improves rapport, reduces resistance, and makes closing easier.
Why EQ drives sales performance
Sales is 80% emotional and 20% informational. Prospects judge your tone, confidence, speed, and emotional positioning long before they judge your offer.
Common emotional challenges in sales
- Objections that feel like personal rejection
- Prospects who become defensive under pressure
- High-stakes calls creating emotional tension
- Managing tone during negotiation
What these guides help you do
You’ll learn emotional techniques to build rapport quickly, reduce defensiveness, and communicate like a trusted advisor — not a pushy salesperson.
Try these drills
Summarize before you argue
1 minute- State the other view in one clear line.
- Ask: 'Did I get that right?'
- Share your view and suggest the next step.
Outcome: Lowers heat and builds shared understanding.
Mechanism: When people feel understood, defensiveness drops. Then logic lands and you can reach agreement faster.
Scripts
Clean apology
- you: I missed the expectation and that affected your timeline. I will do X by end of day and add Y check. Anything else you need?
Why this works: Owning impact plus a concrete fix restores trust faster than excuses or vague promises.
FAQ
Will these scripts sound robotic?▼
They are templates. Use your own words. Simple beats clever.
What if the other person gets upset?▼
Return to a short summary, name the impact, and suggest the next step.