Creativity

Ce que c'est

The ability to generate novel, non-obvious ideas by connecting concepts across domains or questioning default assumptions. High-creativity thinkers produce ideas that are both original and useful — which requires both divergent and convergent thinking.

Impact sur la carrière

In design, communication, product, and strategy roles, creativity is the primary differentiator. Solutions competitors haven't considered, campaigns that break through noise, products that reframe user expectations — all require genuine creative thinking, not just competent execution.